Magic Smile (Zlatý Garant s.r.o.)
According to our open methodology, this clinic scored 88.9/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #1 of 12 ranked clinics · Last checked: 17 September 2026
Positions by Rating Profile
- Overall Transparency & Trust#188.9/100
- Best for Expats#184.8/100
- Best for Dental Implants#288/100
- Best for Emergency Dental Care#184.8/100
- Best Price Transparency#193.5/100
- Best English-speaking Clinics#183.7/100
- Best for Families / Children#187/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented Analgosedace offered but explicitly conscious: site states 'no unconsciousness as with general anaesthesia' and patient remembers the treatment. [magic-smile-sedation]
Summary
Multi-branch Prague dental group (Praha 2, 9, 7, 4) offering emergency care, preventive exams, fillings, prosthetics, veneers, hygiene, extractions, endodontics and implants, with sedation. Site available in English and Russian.
Strengths
- Information Transparency: 20 of 20 points.
- Price Transparency: 15 of 15 points.
- Reputation & Reviews: 19.5 of 20 points.
- Medical Infrastructure: 13 of 15 points.
- No red flags identified in public sources.
Weaknesses
No category fell below the weakness threshold (50% of verifiable points).
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Corrected: a dedicated team page names 15+ dentists [magic-smile-deepen-9] | 3/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ✓ | Real clinic photos [magic-smile-deepen-17] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details Operating legal entity independently confirmed via Czech ARES business registry (exact match to primary Praha 2 branch address). [magic-smile-deepen-3] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published Multiple branch addresses published; map link not confirmed. [s1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Price list link available. [s1] | 3/3 |
| ✓ | Cleaning price listed [magic-smile-deepen-18] | 2/2 |
| ✓ | Filling price listed [magic-smile-deepen-19] | 2/2 |
| ✓ | Crown price listed [magic-smile-deepen-20] | 2/2 |
| ✓ | Implant price listed [magic-smile-deepen-21] | 2/2 |
| ✓ | Consultation price listed [magic-smile-deepen-22] | 2/2 |
| ✓ | X-ray / imaging price listed [magic-smile-deepen-23] | 2/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-26; rating for the primary Karlovo náměstí branch location [magic-smile-deepen] | 6/6 |
| ✓ | Google review volume [magic-smile-deepen] | 3/3 |
| ✓ | Review recency as of 2026-09-17; newest dated review 2026-06-26 [magic-smile-deepen-24] | 3/3 |
| ✓ | Clinic responds to reviews Read on the clinic's own Google listing on 2026-09-11: the practice has answered 4 of the 5 reviews shown there (1257 published in total), most recently on 2026-06-29. One reply reads: "Thank you very much for your wonderful review. We are very happy that your visit went well and we look forward to seeing you again next time! Have...". [magic-smile-deepen] [gm-replies] | 2/2 |
| ✓ | No recurring complaints [magic-smile-deepen-25] | 2/2 |
| ✓ | No suspicious review patterns [gm-replies] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✗ | TripAdvisor presence Not found in TripAdvisor's own search; the clinic's website carries no TripAdvisor link [magic-smile-deepen-15] [s1] | 0/0.5 |
| ✓ | Other review platforms Listed on WhatClinic Prague directory (new, in addition to Facebook already known). [magic-smile-deepen-2] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray [magic-smile-deepen-26] | 2/2 |
| ✓ | CBCT (3D imaging) Sirona Orthophos CBCT with 3D X-ray documented [magic-smile-deepen-16] | 2/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✗ | Orthodontics [magic-smile-deepen-11] | 0/2 |
| ✓ | Oral surgery Extractions listed. [s1] | 2/2 |
| ✓ | Pediatric dentistry age-tiered pediatric hygiene and a primary-tooth filling price [magic-smile-deepen-10] | 1.5/1.5 |
| ✓ | Emergency care [s1] | 1.5/1.5 |
| ✓ | Works with international patients [s1] | 2/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available [magic-smile-deepen-12] | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible [magic-smile-deepen-13] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Mon-Thu 8:00-20:00 [magic-smile-deepen-14] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Prague", "English speaking dentist Prague", "dental implants Prague", "emergency dentist Prague", "Prague dental clinic for expats".
| ✗ | Mentioned for: best dentist Prague [magic-smile-deepen-4] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Prague [magic-smile-deepen-5] | 0/1 |
| ✗ | Mentioned for: dental implants Prague [magic-smile-deepen-6] | 0/1 |
| ✓ | Mentioned for: emergency dentist Prague [magic-smile-deepen-7] | 1/1 |
| ✗ | Mentioned for: Prague dental clinic for expats [magic-smile-deepen-8] | 0/1 |
| ✓ | Structured data on website JSON-LD on the homepage declares the type Organization (alongside BreadcrumbList, WebPage). [magic-smile-r6s3] | 1.5/1.5 |
| ✓ | Google indexing quality [sq] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: IČ 24254681 — Zlatý Garant s.r.o. (Česká stomatologická komora, Seznam poskytovatelů zubní péče) (ČSK Seznam poskytovatelů zubní péče, open registry, scope=clinics. Searched trading name 'Magic Smile' (no match) then the operating legal entity 'Zlatý Garant'. Found Zlatý Garant s.r.o., IČ 24254681, listed at 6 workplaces incl. Karlovo náměstí 292/15, Praha 2 (matches Magic Smile's primary address) and branches at Ortenovo náměstí 443/6 Praha 7, Hlavní 2459/108 Praha 4, Kuttelwascherova 921/1 Praha 9 (plus Francouzská 75/4 Praha 2 and one in Most) — matches Magic Smile's stated Praha 9/7/4 branch network; this IČ matches the 24254681 already published on the clinic's own site as a generic business registration, now confirmed as the same ČSK-registered dental-care provider. Checked 2026-08-25.) [magic-smile-lic]
Dentists & ČSK chamber membership
No published dentist roster is recorded for this clinic yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://magicsmile.cz/en/ |
|---|---|
| Phone | +420 222 266 200 |
| https://www.facebook.com/MagicSmileStomatologie | |
| Google Maps | Map listing |
| Address | Karlovo náměstí 292/15, Praha 2 (plus branches in Praha 9, Praha 7 and Praha 4) |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://magicsmile.cz/en/ | Clinic website read on 2026-09-23 (100 pages, including contact and service pages): no TripAdvisor link, badge or widget | 2026-09-23 |
| sq | search:zubní klinika Praha implantáty / dental implants Prague | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| magic-smile-lic | https://www.dent.cz/zubni-lekari/ | searched: Magic Smile, Zlaty Garant — ČSK workplace register returned Zlatý Garant s.r.o., IČ 24254681, at 6 workplaces including Karlovo náměstí 292/15, Ortenovo náměstí 443/6, Hlavní 2459/108, and Kuttelwascherova 921/1, all Praha. | 2026-08-25 |
| magic-smile-deepen | https://www.google.com/maps/place/Magic+Smile+-+Karlovo+n%C3%A1m%C4… | Owner replies visible on all sampled Google reviews as of 2026-08-26. | 2026-08-26 |
| magic-smile-deepen-2 | https://www.whatclinic.com/dentists/czech-republic/prague | Klinika Magic Smile listed at '4.9 from 7 verified reviews' with WhatClinic ServiceScore 8.8 ('Excellent from 101 interactions'). | 2026-08-26 |
| magic-smile-deepen-3 | https://ares.gov.cz/ekonomicke-subjekty-v-be/rest/ekonomicke-subjek… | ARES record: 'Zlatý Garant s.r.o.', registered address Karlovo náměstí 292/15, Nové Město, 120 00 Praha 2 — exact match, active status. | 2026-08-26 |
| magic-smile-deepen-4 | search:best dentist Prague | AI/search visibility scout 2026-08-26: not present in top results. | 2026-08-26 |
| magic-smile-deepen-5 | search:english speaking dentist Prague | AI/search visibility scout 2026-08-26: not present in top results. | 2026-08-26 |
| magic-smile-deepen-6 | search:dental implants Prague | AI/search visibility scout 2026-08-26: not present in top results or local pack. | 2026-08-26 |
| magic-smile-deepen-7 | search:emergency dentist Prague | AI/search visibility scout 2026-08-26: named with matching phone in both the AI-style summary panel and an organic magicsmile.cz result: 'Magic Smile Clinic has several branches...Mon-Thu 8:00-20:00, Fri 8:00-16:00...(+420 222 266 200)'. | 2026-08-26 |
| magic-smile-deepen-8 | search:dentist for expats Prague | AI/search visibility scout 2026-08-26: not present in top results. | 2026-08-26 |
| magic-smile-sedation | https://magicsmile.cz/sluzba/analgosedace-osetreni-bez-bolesti/ | 'Při analgosedaci nedochází k bezvědomí jako u celkové anestézie' (no unconsciousness as with general anaesthesia); 'samotný průběh ošetření si pamatuje' (patient remembers the treatment) — conscious sedation, not qualifying. | 2026-08-26 |
| gm-replies | https://www.google.com/maps?cid=7668268690310048108&hl=en | Histogram spread naturally across all star levels at a base of 1262; read reviews dated 2026-03 through 2026-06; reviewers show 3-122 prior reviews; no burst | 2026-09-17 |
| magic-smile-deepen-9 | https://magicsmile.cz/en/nas-tym/ | "Our team" page names, among others, MDDr. František Lederer, MDDr. Natalia Giannakopoulou, MDDr. Fardin Mahdavi, MUDr. Igor Jemilev, MDDr. Wanna Sae Chang, MDDr. Pavol Čurilla, MDDr. Mohamad Alhabbal | 2026-09-17 |
| magic-smile-deepen-10 | https://magicsmile.cz/en/cenik/ | Price list: "Treatment of dental caries of temporary tooth...— 2600 CZK"; "Dental hygiene up to 12 years — 1250 CZK"; "Dental hygiene from 13 - 17 years — 1600 CZK" | 2026-09-17 |
| magic-smile-deepen-11 | https://magicsmile.cz/en/sluzby/ | Full services list read (emergency care, hygiene/whitening, implants/prosthetics, veneers, sedation, root canal, crowns/bridges, cavity treatment, preventive exams); no orthodontics page | 2026-09-17 |
| magic-smile-deepen-12 | https://magicsmile.cz/en/kontakty/ | Contact page lists phone, email and Facebook only; no WhatsApp or LINE | 2026-09-17 |
| magic-smile-deepen-13 | https://magicsmile.cz/sluzba/zubni-implantaty-a-nahrady/ | Implants service page: "Book a personal consultation in Prague or take advantage of our FREE online consultation" | 2026-09-17 |
| magic-smile-deepen-14 | https://magicsmile.cz/sluzba/zubni-pohotovost/ | "Our dental emergency service in Prague is available at 4 locations. Mon–Thu: 8:00–20:00, Fri: 8:00–16:00. Černý Most is also open on Saturdays" | 2026-09-17 |
| magic-smile-deepen-15 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Magic%20… | TripAdvisor search on 2026-09-23 for "Magic Smile Prague" returned 12 suggestions (3 restaurants, 5 attractions, 4 hotels); none of them is this clinic | 2026-09-23 |
| magic-smile-deepen-16 | https://magicsmile.cz/en/about-us/ | About page read on 2026-09-23: "Sirona Orthophos CBCT with 3D X-ray"; the implant page states "digitally navigated implantology with CBCT 3D x-ray" | 2026-09-23 |
| magic-smile-deepen-17 | https://www.google.com/maps?cid=7668268690310048108&hl=en | Google listing photo shows a genuine reception desk with a staff member and "Magic Smile Stomatologická Klinika" signage, not stock imagery | 2026-09-17 |
| magic-smile-deepen-18 | https://magicsmile.cz/en/cenik/ | Price list: "Initial Dental Hygiene — 2150 CZK" | 2026-09-17 |
| magic-smile-deepen-19 | https://magicsmile.cz/en/cenik/ | Price list: "Treatment of dental caries - photocomposite (white) filling — from 2600 CZK" | 2026-09-17 |
| magic-smile-deepen-20 | https://magicsmile.cz/en/cenik/ | Price list: "All-ceramic crown — 13800 CZK"; "Metal-ceramic crown — 9800 CZK" | 2026-09-17 |
| magic-smile-deepen-21 | https://magicsmile.cz/en/cenik/ | Price list: "Implant placement — from 19800 CZK" | 2026-09-17 |
| magic-smile-deepen-22 | https://magicsmile.cz/en/cenik/ | Price list: "Consultation — 1400 CZK" | 2026-09-17 |
| magic-smile-deepen-23 | https://magicsmile.cz/en/cenik/ | Price list: "Digital X-ray (X-ray of one tooth) — 300 CZK"; "Digital OPG image — 600 CZK" | 2026-09-17 |
| magic-smile-deepen-24 | https://www.google.com/maps?cid=7668268690310048108&hl=en | Newest of 5 read reviews dated 2026-06-26 (Felix Herrmann, 5★) | 2026-09-17 |
| magic-smile-deepen-25 | https://www.google.com/maps?cid=7668268690310048108&hl=en | Histogram 1★59/2★8/3★13/4★26/5★1156 of 1262 (5.3% low-star); all 5 read reviews positive with no repeated complaint theme | 2026-09-17 |
| magic-smile-deepen-26 | https://magicsmile.cz/en/cenik/ | Price list lists digital X-ray and digital OPG image with prices | 2026-09-17 |
| magic-smile-r6s3 | https://magicsmile.cz/en/ | Homepage HTML read on 2026-10-02: JSON-LD types BreadcrumbList, Organization, WebPage, WebSite | 2026-10-02 |
Change History
| Date | Change |
|---|---|
| 2026-10-02 | Read the clinic's own website (homepage, robots.txt, sitemap and service pages) for site structure: business structured data present. |
| 2026-09-23 | Re-checked on 2026-09-23: the clinic's About page and TripAdvisor's own search. Recorded: not found on TripAdvisor and no TripAdvisor link on the clinic's website; a Sirona Orthophos CBCT unit is documented. |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's team, price list, services and branch pages, and its Google listing. Corrected: a dedicated team page names more than 15 dentists and hygienists, so dentist names are published after all. Recorded: cleaning, filling, crown, implant, consultation and X-ray prices all published; age-tiered pediatric hygiene and a primary-tooth filling price document pediatric care; no orthodontics found; hours Mon-Thu 8:00-20:00 with one branch open Saturdays; a free online implant consultation is offered; no WhatsApp. Google listing: 4.8 from 1,262 reviews, newest dated review 2026-06-26, no recurring complaints or signs of manipulation. Still unverified: TripAdvisor presence. |
| 2026-09-11 | Rechecked whether this practice answers its Google reviews by reading the reviews on its own Google listing on 2026-09-11: confirmed, 4 of the 5 reviews read carry a dated reply from the practice, the newest dated 2026-06-29. |
| 2026-08-26 | Recorded sedation / general anaesthesia availability (informational): not documented in public sources. Analgosedace offered but explicitly conscious: site states 'no unconsciousness as with general anaesthesia' and patient remembers the treatment. |
| 2026-08-26 | Deepen 2026-08-26: rechecked website/contacts/rating (4.8/1,246, open); added 3 external sources (Google Maps, WhatClinic directory, ARES registry); visibility scout 5 queries (emergency query hit); no uncited sources found (both existing sources already cited). |
| 2026-08-25 | License verification 2026-08-25 against ČSK statutory registers: clinic's operating entity confirmed as Zlatý Garant s.r.o. (IČ 24254681, same IČ already on the clinic's own site), with its registered branch network matching the Praha 9/7/4 branches the clinic's site describes. Clinic's own site names no individual dentists, so no doctor-level check was possible. |
| 2026-07-12 | Initial data collection. |
A question or a correction?
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