Magic Smile (Zlatý Garant s.r.o.)
According to our open methodology, this clinic scored 49.1/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #6 of 12 ranked clinics · Last checked: 26 August 2026
Positions by Rating Profile
- Overall Transparency & Trust#649.1/100
- Best for Expats#645.5/100
- Best for Dental Implants#545/100
- Best for Emergency Dental Care#346/100
- Best Price Transparency#839.2/100
- Best English-speaking Clinics#747.5/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented Analgosedace offered but explicitly conscious: site states 'no unconsciousness as with general anaesthesia' and patient remembers the treatment. [magic-smile-sedation]
Summary
Multi-branch Prague dental group (Praha 2, 9, 7, 4) offering emergency care, preventive exams, fillings, prosthetics, veneers, hygiene, extractions, endodontics and implants, with sedation. Site available in English and Russian.
Strengths
No categories reached the strength threshold (80%).
Weaknesses
No category fell below the weakness threshold (50% of verifiable points).
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✗ | Dentist names listed No dentist names on the fetched English page. [s1] | 0/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details Operating legal entity independently confirmed via Czech ARES business registry (exact match to primary Praha 2 branch address). [magic-smile-deepen-3] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published Multiple branch addresses published; map link not confirmed. [s1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Price list link available. [s1] | 3/3 |
| ? | Cleaning price listed | 0/2 |
| ? | Filling price listed | 0/2 |
| ? | Crown price listed | 0/2 |
| ? | Implant price listed | 0/2 |
| ? | Consultation price listed | 0/2 |
| ? | X-ray / imaging price listed | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-26; rating for the primary Karlovo náměstí branch location [magic-smile-deepen] | 6/6 |
| ✓ | Google review volume [magic-smile-deepen] | 3/3 |
| ? | Review recency | 0/3 |
| ✓ | Clinic responds to reviews [magic-smile-deepen] | 2/2 |
| ? | No recurring complaints | 0/2 |
| ? | No suspicious review patterns | 0/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms Listed on WhatClinic Prague directory (new, in addition to Facebook already known). [magic-smile-deepen-2] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ? | Orthodontics | 0/2 |
| ✓ | Oral surgery Extractions listed. [s1] | 2/2 |
| ? | Pediatric dentistry | 0/1.5 |
| ✓ | Emergency care [s1] | 1.5/1.5 |
| ✓ | Works with international patients [s1] | 2/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for non-Thai speakers.
| ? | WhatsApp / LINE available | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ? | Convenient opening hours | 0/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Prague", "English speaking dentist Prague", "dental implants Prague", "emergency dentist Prague", "Prague dental clinic for expats".
| ✗ | Mentioned for: best dentist Prague [magic-smile-deepen-4] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Prague [magic-smile-deepen-5] | 0/1 |
| ✗ | Mentioned for: dental implants Prague [magic-smile-deepen-6] | 0/1 |
| ✓ | Mentioned for: emergency dentist Prague [magic-smile-deepen-7] | 1/1 |
| ✗ | Mentioned for: Prague dental clinic for expats [magic-smile-deepen-8] | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ✓ | Google indexing quality [sq] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: IČ 24254681 — Zlatý Garant s.r.o. (Česká stomatologická komora, Seznam poskytovatelů zubní péče) (ČSK Seznam poskytovatelů zubní péče, open registry, scope=clinics. Searched trading name 'Magic Smile' (no match) then the operating legal entity 'Zlatý Garant'. Found Zlatý Garant s.r.o., IČ 24254681, listed at 6 workplaces incl. Karlovo náměstí 292/15, Praha 2 (matches Magic Smile's primary address) and branches at Ortenovo náměstí 443/6 Praha 7, Hlavní 2459/108 Praha 4, Kuttelwascherova 921/1 Praha 9 (plus Francouzská 75/4 Praha 2 and one in Most) — matches Magic Smile's stated Praha 9/7/4 branch network; this IČ matches the 24254681 already published on the clinic's own site as a generic business registration, now confirmed as the same ČSK-registered dental-care provider. Checked 2026-08-25.) [magic-smile-lic]
Dentists & professional licences
No published dentist roster is recorded for this clinic yet — unverified, no penalty.
Red Flags
- low No dentists identified anywhere (-2 pts) — English page does not name the treating dentists. [s1]
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Price Transparency: Cleaning price listed
- Price Transparency: Filling price listed
- Price Transparency: Crown price listed
- Price Transparency: Implant price listed
- Price Transparency: Consultation price listed
- Price Transparency: X-ray / imaging price listed
- Reputation & Reviews: Review recency
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Orthodontics
- Medical Infrastructure: Pediatric dentistry
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- Communication & Service: Pre-visit consultation possible
- Communication & Service: Convenient opening hours
- AI & Search Visibility: Structured data on website
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://magicsmile.cz/en/ |
|---|---|
| Phone | +420 222 266 200 |
| https://www.facebook.com/MagicSmileStomatologie | |
| Google Maps | Map listing |
| Address | Karlovo náměstí 292/15, Praha 2 (plus branches in Praha 9, Praha 7 and Praha 4) |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://magicsmile.cz/en/ | Clinic name, entity/IČO, branch addresses, phone, services, English version, languages, Facebook, insurance partners. | 2026-07-12 |
| sq | search:zubní klinika Praha implantáty / dental implants Prague | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| magic-smile-lic | https://www.dent.cz/zubni-lekari/ | searched: Magic Smile, Zlaty Garant — ČSK workplace register returned Zlatý Garant s.r.o., IČ 24254681, at 6 workplaces including Karlovo náměstí 292/15, Ortenovo náměstí 443/6, Hlavní 2459/108, and Kuttelwascherova 921/1, all Praha. | 2026-08-25 |
| magic-smile-deepen | https://www.google.com/maps/place/Magic+Smile+-+Karlovo+n%C3%A1m%C4… | Owner replies visible on all sampled Google reviews as of 2026-08-26. | 2026-08-26 |
| magic-smile-deepen-2 | https://www.whatclinic.com/dentists/czech-republic/prague | Klinika Magic Smile listed at '4.9 from 7 verified reviews' with WhatClinic ServiceScore 8.8 ('Excellent from 101 interactions'). | 2026-08-26 |
| magic-smile-deepen-3 | https://ares.gov.cz/ekonomicke-subjekty-v-be/rest/ekonomicke-subjek… | ARES record: 'Zlatý Garant s.r.o.', registered address Karlovo náměstí 292/15, Nové Město, 120 00 Praha 2 — exact match, active status. | 2026-08-26 |
| magic-smile-deepen-4 | search:best dentist Prague | AI/search visibility scout 2026-08-26: not present in top results. | 2026-08-26 |
| magic-smile-deepen-5 | search:english speaking dentist Prague | AI/search visibility scout 2026-08-26: not present in top results. | 2026-08-26 |
| magic-smile-deepen-6 | search:dental implants Prague | AI/search visibility scout 2026-08-26: not present in top results or local pack. | 2026-08-26 |
| magic-smile-deepen-7 | search:emergency dentist Prague | AI/search visibility scout 2026-08-26: named with matching phone in both the AI-style summary panel and an organic magicsmile.cz result: 'Magic Smile Clinic has several branches...Mon-Thu 8:00-20:00, Fri 8:00-16:00...(+420 222 266 200)'. | 2026-08-26 |
| magic-smile-deepen-8 | search:dentist for expats Prague | AI/search visibility scout 2026-08-26: not present in top results. | 2026-08-26 |
| magic-smile-sedation | https://magicsmile.cz/sluzba/analgosedace-osetreni-bez-bolesti/ | 'Při analgosedaci nedochází k bezvědomí jako u celkové anestézie' (no unconsciousness as with general anaesthesia); 'samotný průběh ošetření si pamatuje' (patient remembers the treatment) — conscious sedation, not qualifying. | 2026-08-26 |
Change History
| Date | Change |
|---|---|
| 2026-08-26 | Recorded sedation / general anaesthesia availability (informational): not documented in public sources. Analgosedace offered but explicitly conscious: site states 'no unconsciousness as with general anaesthesia' and patient remembers the treatment. |
| 2026-08-26 | Deepen 2026-08-26: rechecked website/contacts/rating (4.8/1,246, open); added 3 external sources (Google Maps, WhatClinic directory, ARES registry); visibility scout 5 queries (emergency query hit); no uncited sources found (both existing sources already cited). |
| 2026-08-25 | License verification 2026-08-25 against ČSK statutory registers: clinic's operating entity confirmed as Zlatý Garant s.r.o. (IČ 24254681, same IČ already on the clinic's own site), with its registered branch network matching the Praha 9/7/4 branches the clinic's site describes. Clinic's own site names no individual dentists, so no doctor-level check was possible. |
| 2026-07-12 | Initial data collection. |
A question or a correction?
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